What is Incremental Profitability? The incremental profitability of a customer is the contribution of that customer to your fixed costs- i.e. sales over time minus the variable costs of fulfilling that customer over time -typically including variable costs of goods sold, fulfillment costs, and any shipping costs. This data on the costs of customer acquisition… Continue reading Can You Do It Again?
Category: Business Success
Exploring The Wolf PAC Perspective!
I am also a big Eagles football fan and really enjoyed meeting at the Linc and working with Seth Joyner, Brian Dawkins, and Dave Spadaro. The most fun I have had with my clothes on was the 3 years I spent with 2 other Wharton Professors helping the Eagles apply statistical analysis to improve the… Continue reading Exploring The Wolf PAC Perspective!